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Our Press

The PEDIGREE Foundation 
December 2 2010

Muttville is a proud recipient of an Innovation Grant from The PEDIGREE Foundation in recognition of the great things we do for dogs.

Grants Fund Muttville Senior Dog Rescue’s Creative Program to Help Dogs Find Loving Homes

The PEDIGREE Foundation announced today the recipients of 10 Innovation Grants in recognition of their pioneering new ideas to help find dogs a forever home. Thanks to the generosity of dog lovers across the country, the foundation is proud to award Muttville Senior Dog Rescue a one-time grant to fund their project Seniors for Seniors program that is aimed at increasing dog adoptions for senior citizens.

In recognition of their unique program, Muttville will receive $12,000 in grant money. Chosen out of more than 200 entries, Muttville truly demonstrates their ability to bring new and innovative ideas to help improve adoption rates and the welfare of animals within their communities. “Seniors For Seniors” helps senior citizens find compatible loving canines through education about the joys and responsibilities of owning an older dog (aged seven years and older), as well as making no-cost adoptions.

“We’re proud to receive an Innovation Grant from The PEDIGREE Foundation in recognition of the great things we do for dogs,” said Muttville Founder Sherri Franklin. “We have a strong passion for finding dogs loving homes and we’re excited for the opportunity to partner with The PEDIGREE Foundation to shed light on the importance of dog adoption.”

2010 Innovation Grant Winners

The PEDIGREE Foundation is proud to award $226,000 of grant money to selected shelters and rescues across the country to help increase dog adoptions and help with a variety of needs, including behavior training, feeding, housing and support for medical issues. Muttville Senior Dog Rescue of San Francisco, CA, was awarded $12,000 to help underwrite the shelter’s Welcome Home Kits for the “Seniors for Seniors” program, greatly reducing the initial financial impact of adopting a dog. Muttville rescues older dogs (seven years and older) from euthanasia and places them in homes with local senior citizens.

In addition to Muttville Senior Dog Rescue, The PEDIGREE Foundation also awarded the following groups grant money to build lifelong bonds between people and animals and find new ways to help increase dog adoptions:

  • Central Missouri Humane Society – Columbia, MO
  • Charleston Animal Society – North Charleston, SC
  • Dubuque Regional Humane Society – Dubuque, IA
  • Houston Humane Society – Houston, TX
  • Leon County Humane Society – Tallahassee, FL
  • North Shore Animal League America – Port Washington, NY
  • Washington Animal Rescue League – Washington, DC
  • West Suburban Humane Society – Downers Grove, IL
  • LA Society for the Prevention of Cruelty to Animals – Los Angeles, CA

About The PEDIGREE Foundation

Formed in 2008 by the PEDIGREE® Brand, The PEDIGREE Foundation is a non-profit organization dedicated to helping dogs in need find loving homes by supporting the good work of shelters and dog rescue organizations throughout the country. Through no fault of their own, more than four million dogs end up in shelters and rescue organizations every year, and nearly half of them never find a place to call home. The foundation provides grants to 501(c)(3) shelters and dog rescue organizations nationwide and encourages dog lovers to adopt, volunteer and donate to support the cause. For more information or to make a tax-deductible donation online, visit All donations go directly to help us help dogs.